<p align="justify">Visa Inc is one of the famous multinational financial service providers in America. The corporation is headquartered in California, United States. The company facilitates the transfer of funds electronically across the globe. The most common brands of the corporation are prepaid cards, credit cards and debit cards. The company does not involve in issuing cards or extending the fees and setting rates. Instead of this, Visa provides the financial institutions with its branded payment items. Those products can be useful as it offers debit, prepaid, credit and cash programs to consumers. The company is working on a global level and has very efficient network and team (Visa, 2019).</p>
<p align="justify">This article focuses on the Porter five forces analysis of The Visa Inc. The model of five forces helps the company in identifying the strategic position of the company in industry. This determines the competition level in the industry, so that company can easily re-examine the strategies for growth. The five forces help in finding the opportunities for the company too. Here is the detailed Porter five forces analysis of Visa Inc;
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<h2 align="justify">Bargaining Power of Buyers</h2>
<p align="justify">The bargaining power of the customers of Visa Inc. is high. This is mainly because of the fact that financial institutions are more interested in maximizing the profit. Therefore, the companies charge competitive prices or look forward for the low service fee. The marginal costs of processing in the industry is low. Companies will increase the customer base by charging low fees and offer more incentives. This will increase the consumer choices and hence increase their bargaining power. Visa Inc is working strategically to gin consumers by its new services and offers. However, still the consumers of Visa have more control on prices (Casati, 2016). 
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<h2 align="justify">Bargaining Power of Suppliers</h2>
<p align="justify">The bargaining power of the suppliers of Visa Inc is low. The suppliers of the Visa are mostly software providers, raw material suppliers, human resource, and electronic chips providers. there are numerous suppliers of these categories in the market. However, many of the software in Visa Inc are developed internally. The company consider other components as commodities and hence, suppliers do not have much control over prices (Shain, Rojo, and Gentili, 2013).
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<h2 align="justify">Threats of New Entrants</h2>
<p align="justify">Threats of the new entrants are high in the financial service industry. Visa Inc is mainly famous in the payment method industry; it faces immense threat from new firms. Even the industry has economies of scale and limitation of the payment network, the capitalization cost becomes a barrier. Furthermore, there are new payment methods like Apple Pay, Pay-pal, etc are using the old payment procedures. The old infrastructure of network, and innovation like p2p payment, mobile payments etc. are disruptive. These all are representing the threat of dis-intermediation mainly from value chain payment methods of existing firms. However, Visa Inc has been updated itself to all new payment methods and leading the market (Casati, 2016). ; ; ; ; 
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<h2 align="justify">Threats from the Substitute Products</h2>
<p align="justify">Visa Inc is facing low to moderate level of threat from the substitutes. The company complements the businesses involve in card providing services greatly. The very basic replacement of credit and debit cards is checks and cash. It is a fact that use of card is increasing, and cash is decreasing. Visa Inc has also introduced prepaid cards which consumers prefer more now and dominating the market. in addition to this, Visa Inc has updated itself in all the payment procedure and introduced new methods to lead the market. PayPal and mobile payments were becoming the threats, but Visa Inc also offered its own services to mitigate the risk (Syamala, 2010). 
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<h2 align="justify">Rivalry of Existing Players</h2>
<p align="justify">The competition in the financial industry is very intense. There are number of companies competing with Visa Inc at a global level. The threat from the internal competition level to Visa Inc is high to moderate. This is because, the process of financial transaction is concentrated. In addition to this, Visa and its competitors like America Express, Discover and Mastercard has been controlling the huge sum of credit and debit cards. The card companies strive hard for creating the partnerships with many banks to increase the customer base. Moreover, they offer own applications and services to consumers. Thus, it is necessary for Visa to invest more in research and technological advancement to provide new services before competitors (Shain, Rojo, and Gentili, 2013).
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<h2>References</h2>
<p>Casati, A. 2016. Visa Report 02.04.16. [Online], Available at: <a href="https://www.slideshare.net/AndreaCasati3/visa-report-020416">https://www.slideshare.net/AndreaCasati3/visa-report-020416</a>, [Accessed on: 26th December, 2019]. <br />
Shain, B. Rojo, A. and Gentili, N. 2013. Visa Strategy report. [Online], Available at: file:///C:/Users/CC/Dropbox/Business%20Law/visa.pdf, [Accessed on: 26th December, 2019].<br />
Syamala, V. 2010. Payment card industry. [Online], Available at: file:///C:/Users/CC/Dropbox/Business%20Law/45923319.pdf, [Accessed on: 26th December, 2019].<br />
Visa, Inc. 2019. About Visa. [Online], Available at: <a href="https://bh.visamiddleeast.com/en_BH/about-visa.html">https://bh.visamiddleeast.com/en_BH/about-visa.html</a>, [Accessed on: 26th December, 2019]. </p>