<p align="justify">Brookfield Asset Management Inc. is one of the famous companies in operating in alternative asset management services. The company is focusing on renewable power, private equity, real estate and infrastructure facilities. The company is headquartered in Toronto. The corporate offices are located in London, New Yok, Sydney and Rio de Janeiro. Brookfield asset management believes in providing the expert services and gaining the competitive advantage in the industry. The company utilize its expertise and experience in its global team of over 1000 professional. The company works with the industry partners for identifying and acquiring the high-quality businesses and assets at the favorable valuations. (Brookfield, 2019). </p>
<p align="justify">The company needs the industrial analysis in order to compete in the market among existing players. The porter five forces model helps the company in identifying the external factors. This will ease the decision-making process for the company and also help in the strategical decisions. Here is the detailed Porter five forces analysis of Brookfield Asset Management Inc;
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<h2 align="justify">Bargaining Power of Buyers</h2>
<p align="justify">The products or services in the real estate industry are highly standardized. Thus, leading towards high switching cost for the consumers. Customers look towards asset managers and developers with good track and past records and strong brand identity. BAM has successfully maintained its brand name and good record. It is ranked among best real estate and asset management companies. Thus, for BAM, the bargaining power of its customers are low. However, there are retail companies who has many assets to be managed by the company have high bargaining power. They can reduce the profit margin of the company to some extent (Brumm, 2018). 
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<h2 align="justify">Bargaining Power of Suppliers</h2>
<p align="justify">The bargaining power of the suppliers in the real estate industry is low to moderate. The switching cost of suppliers in low for the raw materials like bricks, paints, cements etc. However, for the equipment and technical supplies, the bargaining power of the suppliers is high. Moreover, suppliers who act as retailers has high bargaining power because of operating the commercial real estate. There are plenty of real estate’s available across the globe. This is also because of the decrease in the demand of the firms who are competing for properties. Despite of this, BAM maintains good relationship with its suppliers, and has long term contracts to achieve competitive advantage (Adventure capital , 2019). 
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<h2 align="justify">Threats of New Entrants</h2>
<p align="justify">Threats from the new entrants to BAM is low to moderate. This is mainly because initial investment and capitalization cost is too high to develop the real estate business like BAM. The costs of raw material are high which needs to be arranged before setting up the business. Moreover, new firms in the industry find it really difficult to get projects. The economic downturn is also a factor, as it decreases the profitability margin of the construction companies across the globe. The plan of cost reduction in real estate is implemented by many companies. This act is considered as a dampener for firms in the industry (Brumm, 2018).
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<h2 align="justify">Threats from the Substitute Products</h2>
<p align="justify">The major threats of the substitute products in the commercial real estate industry is leasing the property rather than buying. Customers look forward for their own benefits and prefer leasing the property more than buying. They believe buying the property requires too much investment whereas leasing is more affordable. Furthermore, consumers also make decision regarding the construction site and locations. For example, downtown or suburban locations. These types of decisions impact the profitability of the BAM to great extent (Adventure capital, 2019). 
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<h2 align="justify">Rivalry of Existing Players</h2>
<p align="justify">There is an intense competition in the industry. ; Rivalry from the existing players is very strong for BAM. The major competitors are Boston properties, Vornado Realty Trust, Simon Property Group, Equity Offices Properties etc. One of the main reasons for the competition is the standardised services. The services are not differentiated. The profit margin is minimum by considering the economy. Rental locations, security, cleanliness and prices plays a major role in the intensifying the competition. BAM works hard to expand itself geographically and increase its customer base in order to maintain its market position (Brumm, 2018).
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<h2>References</h2>
<p>Adventure capital corp, 2019. Porter’s Five Forces Analysis Finance- Asset Management. [Online], Available at: <a href="https://adventurecapitalcorp.files.wordpress.com/2011/08/asset_management1.pptx">https://adventurecapitalcorp.files.wordpress.com/2011/08/asset_management1.pptx</a>. [Accessed on: 26th December, 2019].<br />
Brookfield, 2019. Who we are? [Online], Available at: <a href="https://www.brookfield.com/about-us/who-we-are">https://www.brookfield.com/about-us/who-we-are</a>, [Accessed on: 26th December, 2019].<br />
Brumm, C. 2018. A Strategic Plan for Brookfield Asset Management’s development project of Macy’s Stores with Internal and External Analysis of the Commerical Real Estate Industry. [Online], Available at: <a href="https://cedarbrumm.files.wordpress.com/2018/03/capstone.pdf">https://cedarbrumm.files.wordpress.com/2018/03/capstone.pdf</a>. [Accessed on: 26th December, 2019].</p>