Site icon Porter Analysis

Porter’s Five Forces of Sinohydro Group

<div class&equals;"post">&NewLine;<div class&equals;"body">&NewLine;<div id&equals;"712d08b2-7375-47a4-b86a-d9e2d6e92521" class&equals;"postBody" contenteditable&equals;"true">&NewLine;<p align&equals;"justify">Sinohydro Group is a Chinese State-owned enterprise that operates in the hydropower-engineering and construction industry&period; It was incorporated in 1950 by the state&comma; and its base of operations is in Beijing&comma; China&period; The company has a history of developing large scale hydropower infrastructures and is one of the largest companies operating at the intersection of engineering and construction&period; The company has amassed a significant market share in hydropower construction&semi; it leads other companies with a market share of 65&percnt; &lpar;Hydropower&comma; 2021&rpar;&period; The company is the subsidiary of the Powerchina&comma; a wholly-owned state corporation&comma; manages the affairs of the Sinohydro group&period; Sinohydro has 482 projects under construction in 72 countries&comma; boosting the contract value of &dollar;43 billion&period; Porter&&num;8217&semi;s five forces model is an appropriate analytical tool to evaluate the threats a group faces and the opportunities it can potentially explore&period;<&sol;p>&NewLine;<h2 align&equals;"justify">Competitive Rivalry in The Market<&sol;h2>&NewLine;<p align&equals;"justify">The company operates in the specialized market segment&comma; which is both specific and competitive&period; Chinese construction companies are among the biggest globally&comma; and therefore it is the highly competitive sector of the economy&period; Sindohydro&&num;8217&semi;s significant competitors are Keppel&comma; China Shenhua Energy &lpar;CSE&rpar; and China Energy Engineering &lpar;CEE&rpar;&period; Sinohydro is part of one of the largest groups in the industry&comma; Powerchina&semi; in 2020&comma; the company reported &dollar;53&period;3 billion and earned a profit of &dollar;1 billion &lpar;Forbes&comma; 2021&rpar;&period; Moreover&comma; Powerchina was placed at 157th rank in Fortune Global 500 companies&period; Keppel made a profit of &dollar;484&period;4 million and &dollar;5&period;8 billion and in revenues &lpar;Forbes&comma; 2021&rpar;&period; In the same years&comma; CSE reported revenue of &dollar;33&period;9 billion and profit of &dollar;5&period;2 billion &lpar;Forbes&comma; 2021&rpar;&period; CEE&comma; one of the giants in the development sector&comma; made a profit of &dollar;685&period;7 million and reported revenue of &dollar;39&period;3 billion &lpar;Forbes&comma; 2021&rpar;&period; The presence of massive private and public sector organizations with financial strength makes the sector highly competitive&period;<&sol;p>&NewLine;<h2 align&equals;"justify">Threat of Substitutes<&sol;h2>&NewLine;<p align&equals;"justify">The threat of substitutes is high when better alternatives are available&comma; and consumers are interested in the product&period; The product offers a better price with at same or better qualities in the power generation and the development industry&period; The threat seems too low due to the unavailability of the natural substitute&period; The better alternative is the alternative renewable energy resources&period; The state owns 90&percnt; of power generation companies and development companies &lpar;Perkowski&comma; 2011&rpar;&period; Therefore&comma; it makes it difficult for the companies to do anything other than the government&&num;8217&semi;s policy&period; These companies face a threat from the renewable energy companies&period; But that is a better alternative to fossil fuels based power generation&semi; renewable energy sources complement hydropower&period; It is the most effective energy production source that&comma; for a long time&comma; it has the most negligible carbon footprint in terms of generation&semi; thus&comma; it is an acceptable source of a generation as we advance&period; As there are no natural substitutes exist for hydropower&comma; the companies associated with this industry&comma; in any capacity&comma; construction&comma; manufacturing and installing of electrical equipment&&num;8217&semi;s face a low threat of replacement in the foreseeable future<&sol;p>&NewLine;<h2 align&equals;"justify">The Threat of New Entrants<&sol;h2>&NewLine;<p align&equals;"justify">The threat of new entrants depends on the underlying factors such as capital required&comma; regulatory requirements&comma; political risk and environment to foster growth&period; The energy sector is usually under the government&&num;8217&semi;s control because of its national importance&comma; and in China state controls the generation&comma; distribution and construction of the electric setup&period; Another caveat is the strict regulations&semi; China holds everything from the state level and has a centralized control mechanism&period; Capital is another major obstacle&semi; the need for high capital to enter the industry deters future aspirants&period; The cost of capital and the market power of incumbents act as a deterrent for the newcomers &lpar;De Valence&comma; 2003&rpar;&period; The established incumbent with expertise and experience also demoralize the newcomers&period; Observing all the factors&comma; it seems the threat of new entrant is low&period;<&sol;p>&NewLine;<h2 align&equals;"justify">Bargaining Power of Buyers<&sol;h2>&NewLine;<p align&equals;"justify">The buyers&&num;8217&semi; power depends on the underlying factors such as buyers&&num;8217&semi; concentration&comma; competition in the market&comma; and available alternatives&period; The buyers for the construction company in the electric sector are the distribution companies and generation companies&period; The government centrally controls the whole industry through a state-owned corporation&semi; the construction contracts are awarded in the house or to the state organization&period; These transactions are strictly state business&comma; and buyers have moderate bargaining power—the buyers for the generational and distribution wings would-be consumer&period; China has a Tiered Electricity Pricing &lpar;TEP&rpar; model&comma; which is inefficient due to a lack of user awareness and unreasonable tiered pricing standards &lpar;Wang et al&period;&comma; 2017&rpar;&period; Therefore&comma; consumers hold low bargaining power&period; Overall&comma; buyers can exercise moderately to low bargaining power depending upon the circumstances&period;<&sol;p>&NewLine;<h2 align&equals;"justify">Bargaining Power of Suppliers<&sol;h2>&NewLine;<p align&equals;"justify">Suppliers&&num;8217&semi; power in the industry depends on the industry&&num;8217&semi;s state and factors such as the importance of supplies for the buyer&&num;8217&semi;s supplies chain&comma; concentration of suppliers&comma; nature of the product offered&comma; and the competition in the industry&period; There are two primary sources of supplies&colon; raw materials and skilled labour&period; The large-scale construction companies have achieved vertical integration and can rely on themselves for the majority of supplies&period; Due to the scale of the business&comma; they often have to procure outside their supply chain&period; They mitigate the supply chain risk by diversifying suppliers and maintaining multiple sources&period; As a fact&comma; over-reliance on one basis or a consortium of suppliers increases the risk to an unacceptable level &lpar;Dada et al&period;&comma; 2007&rpar;&period; Skilled labour is another essential supply because construction quality and efficiency depend on it&semi; however&comma; they hold higher bargaining power as they are vital to business&period; Overall&comma; suppliers have moderate bargaining power&period;<&sol;p>&NewLine;<h2 align&equals;"justify">References<&sol;h2>&NewLine;<p align&equals;"left">Dada&comma; M&period;&comma; Petruzzi&comma; N&period; C&period;&comma; &amp&semi; Schwarz&comma; L&period; B&period; &lpar;2007&rpar;&period; A newsvendor’s procurement problem when suppliers are unreliable&period; Manufacturing &amp&semi; Service Operations Management&comma; 9&lpar;1&rpar;&comma; 9-32&period;<br &sol;>&NewLine;De Valence&comma; G&period; &lpar;2003&rpar;&period; Market Structure&comma; barriers to entry and competition in construction markets&comma; knowledge construction&period; Proceedings of the Joint International Symposium of CIB Working Commissions&colon; W55&comma; W65 and W107&comma; Department of Building&comma; National University of Singapore&comma; Singapore&comma; 819-827&period;<br &sol;>&NewLine;Forbes&period; &lpar;2021&rpar;&period; China Energy Engineering&period; Available at&colon; https&colon;&sol;&sol;www&period;forbes&period;com&sol;companies&sol;china-energy-engineering&sol;&quest;sh&equals;3b2b4365332e<br &sol;>&NewLine;Forbes&period; &lpar;2021&rpar;&period; China Shenhua Energy&period; Available at&colon; https&colon;&sol;&sol;www&period;forbes&period;com&sol;companies&sol;china-shenhua-energy&sol;&quest;sh&equals;472c56fd239e<br &sol;>&NewLine;Forbes&period; &lpar;2021&rpar;&period; Keppel&period; Available at&colon; https&colon;&sol;&sol;www&period;forbes&period;com&sol;companies&sol;keppel&sol;&quest;sh&equals;453de74d481a<br &sol;>&NewLine;Forbes&period; &lpar;2021&rpar;&period; Power Construction Corporation of China&period; Available at&colon;  https&colon;&sol;&sol;www&period;forbes&period;com&sol;companies&sol;power-construction-corporation-of-china&sol;&quest;sh&equals;35dadead74cc<br &sol;>&NewLine;Hydropower&period; &lpar;2021&rpar;&period; Platinum Corporate&period; POWERCHINA&period; Available at&colon; https&colon;&sol;&sol;www&period;hydropower&period;org&sol;our-members&sol;powerchina<br &sol;>&NewLine;Perkowski&comma; J&period; &lpar;2011&rpar;&period; Cracking China&&num;8217&semi;s Power Sector&period; Forbes&period; Available at&colon; https&colon;&sol;&sol;www&period;forbes&period;com&sol;sites&sol;jackperkowski&sol;2011&sol;01&sol;12&sol;cracking-chinas-power-sector&sol;&quest;sh&equals;6d1cbd5e1a8e<br &sol;>&NewLine;Wang&comma; C&period;&comma; Zhou&comma; K&period; &amp&semi; Yang&comma; S&period; &lpar;2017&rpar;&period; A review of residential tiered electricity pricing in China&period; Renewable and Sustainable Energy Reviews&period; Volume 79&comma; 2017&comma; Pages 533-543&comma; ISSN 1364-0321&comma; https&colon;&sol;&sol;doi&period;org&sol;10&period;1016&sol;j&period;rser&period;2017&period;05&period;097<&sol;p>&NewLine;<&sol;div>&NewLine;<&sol;div>&NewLine;<&sol;div>&NewLine;

Exit mobile version