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Porter’s Five Forces (Porter’s Model) of Rosneft

<p align&equals;"justify">Rosneft is a leading company in the petroleum industry of Russia and known to be the world’s biggest public limited company&period; Its man activities are exploration and prospecting of the hydrocarbon deposits&comma; gas-condensate production&comma; oil and gas production&comma; processing&comma; upstream offshore projects&comma; and marketing of the oil and gas products in the foreign and Russia market&period; The company is mentioned in a list of the strategic organizations and companies of the Russia&period; The largest shareholder of the company is about &lpar;50&period;00000001&percnt; of equity&rpar; is &OpenCurlyDoubleQuote;JSC ROSNEFTEGAZ&comma; which is completely owned by the government of Russia&comma; whereas BP holds about 19&period;75&percnt; of the shares&comma; LLC holds about 18&period;93&percnt; of shares&comma; and one share is owned by the state represented by the Federal Agency for State Property Management&comma; while remaining shares are free for floating in the market &lpar;Rosneft&comma; 2019&rpar;&period;<&sol;p>&NewLine;<p align&equals;"justify">Porter five forces model identify the structure of the industry and competition level among rivals in the industry&period; If the competitive forces in industry are strong&comma; the profit level will be low&period; The Porter five forces analysis helps the company in determining the need of the strategic decision making and strategies for the betterment of the company &lpar;Jurevicius&comma; 2013&rpar;&period; Here is the detailed Porter five forces analysis of the Rosneft&semi;<&sol;p>&NewLine;<h2 align&equals;"justify">Bargaining Power of Buyers<&sol;h2>&NewLine;<p align&equals;"justify">The bargaining power of the buyers in the oil and gas sector is generally low because of the nature of the industry&comma; customers are interested in high quality and low price of the product&period; It is widely known that the global benchmarks of oil industry determine the prices of oil&comma; which are&semi; WTI- West Texas Intermediate&comma; Brent Blend&comma; and Oman&sol;Dubai&period; Thus&comma; buyers cannot affect the prices of oil in Russia&comma; and hence Rosneft is not facing any threat from them&period; However&comma; the country who are loyal customers of the company like China&comma; Japan&comma; USA&comma; etc have relative power on bargaining&comma; but still that depends on the quality of the oil Rosneft is selling &lpar;Pitatzis&comma; 2016&rpar;&period;<&sol;p>&NewLine;<h2 align&equals;"justify">Bargaining Power of Suppliers<&sol;h2>&NewLine;<p align&equals;"justify">This competitive force refers to the ability of the supplier for decreasing and increasing the prices of the raw materials&period; If Rosneft is having fewer sources of suppliers for the products&comma; then suppliers have high bargaining power&comma; however in case of Rosneft&comma; because of effective supply chain&comma; it has numerous suppliers for the raw materials and as being the market leader&comma; the suppliers want to work with the company on their set prices which are relatively low&period; Hence&comma; Rosneft&comma; does not have to face any threat form the suppliers &lpar;B3Globe&comma; 2016&rpar;&period;<&sol;p>&NewLine;<h2 align&equals;"justify">Threats of New Entrants<&sol;h2>&NewLine;<p align&equals;"justify">The oil and gas industry are having big giants in both domestic market of Russia and in foreign market too&period; Starting up the company in this sector of Russia is relatively difficult for the new entrant&comma; because of the saturated market&period; The leading companies are ruling the industry&comma; and new entrants require high capitalization for not only start-up but also for developing the brand name&comma; attracting the customers&comma; marketing and promotions&comma; etc&period; Threats of the new entrants are low for the Rosneft &lpar;Pitatzis&comma; 2016&rpar;&period;<&sol;p>&NewLine;<h2 align&equals;"justify">Threats from the Substitute Products<&sol;h2>&NewLine;<p align&equals;"justify">Many companies are working towards substitute methods of the oil and gas&comma; which are biofuel&comma; windmills&comma; solar energies&comma; etc&period; threats from the substitute products are relatively high for the Rosneft&comma; as it needs to diversify its risk and innovate in new alternatives&period; However&comma; still it is in the limelight&comma; because oil and gas will never be out from the market&comma; and its customers will need it eventually no matter how many substitutes will be available &lpar;Jurevicius&comma; 2013&rpar;&period;<&sol;p>&NewLine;<h2 align&equals;"justify">Rivalry of Existing Players<&sol;h2>&NewLine;<p align&equals;"justify">Rosneft is facing immense competition from both domestic and international market&comma; as there are many companies who are controlling the 90&percnt; reserves of oil and gas and are known to be the national companies like&comma; Saudi Aramco&comma; Rosneft&comma; Gazprom&comma; CNPC- China National Petroleum Company etc&period; It needs to maintain the prices and quality for retaining the customers and the quality&period; It is necessary for Rosneft to differentiate its products in both international and domestic market so that it would be able to attract new customers and become the market leader &lpar;B3Globe&comma; 2016&rpar;&period;<&sol;p>&NewLine;<h2 align&equals;"justify">References<&sol;h2>&NewLine;<p align&equals;"left">B3Globe&comma; 2016&period; Industry Research&period; &lbrack;Online&rsqb;&comma; Available at&colon; file&colon;&sol;&sol;&sol;C&colon;&sol;Users&sol;CC&sol;Dropbox&sol;Business&percnt;20Law&sol;Russia&percnt;20-&percnt;20B3G&percnt;20Petrochemical&percnt;20Industry&percnt;20Report&percnt;202016&period;pdf&comma; &lbrack;Accessed on&colon; 21st June&comma; 2019&rsqb;&period;<br &sol;>&NewLine;Jurevicius&comma; O&period; 2013&period; Porter’s five forces&period; &lbrack;Online&rsqb;&comma; Available at&colon; <a href&equals;"https&colon;&sol;&sol;www&period;strategicmanagementinsight&period;com&sol;tools&sol;porters-five-forces&period;html">https&colon;&sol;&sol;www&period;strategicmanagementinsight&period;com&sol;tools&sol;porters-five-forces&period;html<&sol;a>&comma; &lbrack;Accessed on&colon; 21st June&comma; 2019&rsqb;&period;<br &sol;>&NewLine;Pitatzis&comma; A&period; 2016&period; Porter’s Five Forces Model for Oil and Gas Industry&period; &lbrack;Online&rsqb;&comma; Available at&colon; <a href&equals;"https&colon;&sol;&sol;energyroutes&period;eu&sol;2016&sol;05&sol;23&sol;porters-five-forces-model-for-oil-and-gas-industry&sol;">https&colon;&sol;&sol;energyroutes&period;eu&sol;2016&sol;05&sol;23&sol;porters-five-forces-model-for-oil-and-gas-industry&sol;<&sol;a>&comma; &lbrack;Accessed on&colon; 21st June&comma; 2019&rsqb;&period;<br &sol;>&NewLine;Rosneft&comma; 2019&period; About us&period; &lbrack;Online&rsqb;&comma; Available at&colon; <a href&equals;"https&colon;&sol;&sol;www&period;rosneft&period;com&sol;about&sol;Rosneft&lowbar;today&sol;">https&colon;&sol;&sol;www&period;rosneft&period;com&sol;about&sol;Rosneft&lowbar;today&sol;<&sol;a>&comma; &lbrack;Accessed on&colon; 21st June&comma; 2019&rsqb;&period;<&sol;p>&NewLine;

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