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Porter’s Five Forces of China Railway Construction

<p align&equals;"justify">China Railway Construction Corporation was founded in 1948&comma; in 2007 a limited company was incorporated by the name of China Railway Construction Corporation Limited &lpar;CRCC&rpar; and it is listed in Shanghai and Hong Kong stock exchanges&period; It is multi-billion dollar global Construction Company which is administratively owned by state-owned Assets Supervision and Administration Commission of the State Council of China &lpar;SASAC&rpar;&semi; CRCC is the one of the largest and influential integrated construction group&comma; which has dedicated departments for construction supervision&comma; design consultation&comma; real estate development including scientific research &lpar;China Railway Construction Corporation limited&comma; 2020&rpar;&period; The range of services it offers distinguishes it from other construction entities&period; Porter’s five forces model is a helpful tool to identify opportunities and threats faced by CRCC&period;<&sol;p>&NewLine;<h2 align&equals;"justify">Competitive Rivalry in the Market<&sol;h2>&NewLine;<p align&equals;"justify">The construction industry is competitive by nature&comma; There are always many entities and individuals offering construction and engineering services&period; CRCC holds a slight advantage in construction companies due to its size and global presence&period; It is currently ranked 59th among the Fortune 500 companies&comma; with 356&comma;326 number of employees and annual revenue of &dollar;110&comma;455 &lpar;Fortune&comma; 2020&rpar;&period;  CRCC has its fair share of competitors its major competitors are China State Construction International Holdings Ltd&period; with annual revenue of &dollar;7&comma;097&period;41 million and net income of &dollar;574 million &lpar;Nikkei Asian Review&comma; 2020&rpar; and China Railway Group Ltd&period; with the annual revenue of &dollar;111&comma;890&period;83 million and net income of &dollar;2&comma;479 million &lpar;Nikkei Asian Review&comma; 2020&rpar;&period; CRCC also faces competition from international competitors&semi; to conclude&comma; the construction industry is highly competitive&period;<&sol;p>&NewLine;<h2 align&equals;"justify">Threat of Substitutes<&sol;h2>&NewLine;<p align&equals;"justify">Services that are on offer by the construction industry are hard to replicate&comma; the Construction industry has existed for centuries and it has gradually evolved throughout&comma; but there is no real alternative available for services offered&period; There have been many perceived alternatives from pre-fabricated slabs&comma; 3d printed model houses to RV vehicles cabin cum apartment but they all prove to be short-term substitutes rather than a true alternative to old school construction&period; The monotonous tasks can be automated by the use of available technology&comma; like robots can be used to partially replace human labor&comma; but tasks that require dexterity will still be performed by human labor &lpar;Saidi et al&comma; 2008&rpar;&period; There is potential for improvement&comma; but currently&comma; there is a low threat of substitutes for the construction industry&period;<&sol;p>&NewLine;<h2 align&equals;"justify">The Threat of New Entrants<&sol;h2>&NewLine;<p align&equals;"justify">The Construction industry is capital intensive&comma; huge initial capital investment is required for the companies to operate and sustain large operations&period; Heavy machinery is required for large scale projects&period; There is a need for strict adherence to Licensing and compliance requirements to operate in the construction industry&period; Large construction entities have a global presence and can compete globally for business&semi; they have the war chest in terms of capabilities to move across the globe for large scale infrastructure projects&period; Small construction organizations do not compete with the market giants&comma; they get their business from them in form sub-let construction contracts or by supplying Human Resources on a project to project basis&period; These firms have operations locally and they make their earnings by taking a small piece of pie from larger companies&period; Threats of new entrants are low as the industry is highly regulated and there is high capital investment required&period;<&sol;p>&NewLine;<h2 align&equals;"justify">Bargaining Power of Buyers<&sol;h2>&NewLine;<p align&equals;"justify">In the Construction industry business is usually won through the bidding process&period; Tender is floated in the market and interested firms bid for the project with their proposal&period; Buyers are usually governments&comma; high net worth individuals or syndicate of high net worth individuals&period; Proposals are evaluated through strict due diligence process&comma; they are evaluated on many factors including the technical ability of the firm&comma; quoted financial cost&comma; previous experience of the firm&comma; market recognition and ethics&period; Other than that projects are offered because of good networking or personal relations&period; Firms need to have technical capabilities&comma; strong profile&comma; market presence and ethical track record to get business&period; Buyers have many firms to choose from they can put pressure to reduce quoted cost&semi; they can leverage their position to get the best possible terms in their favor&period; Considering all the above-mentioned factors buyers have high bargaining power&period;<&sol;p>&NewLine;<h2 align&equals;"justify">Bargaining Power of Supplier<&sol;h2>&NewLine;<p align&equals;"justify">Required supplies for the construction company are raw materials&period; Construction companies required material for large scale projects or multiple projects&semi; they sign purchase agreements for bulk quantities at discounted rates&period; Most of the raw material items are set at fixed prices by regulators&period; Certain projects are at multiple locations spanning countries&comma; so buyers have the option to choose from many local vendors at discounted rates&period;  Economies of scale are against the vendors&comma; they do not hold any bargaining chip&semi; so their bargaining power is low&period;<&sol;p>&NewLine;<h2 align&equals;"justify">References<&sol;h2>&NewLine;<p style&equals;"text-align&colon; left&semi;">China Railway Construction Corporation limited&period; &lpar;2020&rpar;&period; Profile&period; Available at&colon; http&colon;&sol;&sol;english&period;crcc&period;cn&sol;col&sol;col21582&sol;index&period;html<br &sol;>&NewLine;Fortune&period; &lpar;2020&rpar;&period; Global 500&period; Available at&colon; https&colon;&sol;&sol;fortune&period;com&sol;global500&sol;2019&sol;china-railway-construction&sol;<br &sol;>&NewLine;Nikkei Asian Review&period; &lpar;2020&rpar;&period; Industrial Services&period; Companies &&num;8211&semi; China State Construction International Holdings Ltd&period;&comma; Inc&period; Available at&colon; https&colon;&sol;&sol;asia&period;nikkei&period;com&sol;Companies&sol;China-State-Construction-International-Holdings-Ltd<br &sol;>&NewLine;Nikkei Asian Review&period; &lpar;2020&rpar;&period; Industrial Services&period; Companies &&num;8211&semi; China Railway Group Ltd&period; Available at&colon; https&colon;&sol;&sol;asia&period;nikkei&period;com&sol;Companies&sol;China-Railway-Group-Ltd<br &sol;>&NewLine;Saidi&comma; K&period;S&period;&comma; O&&num;8217&semi;Brien&comma; J&period;B&period; and Lytle&comma; A&period;M&period; &lpar;2008&rpar;&period; &OpenCurlyDoubleQuote;Robotics in construction”&period; Hand-Book of Robotics&comma; Siciliano&comma; Bruno and Khatib&comma; Oussama &comma; eds&period;&comma; Springer-Verlag&comma; Vol&period; 3&comma; pp&period; 1079–1099<&sol;p>&NewLine;

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