CK Hutchison is one of the biggest and leading companies in China. The company is listed on Hong Kong stock exchange. The company is involved in five main businesses, which are; energy and telecommunication, retail, ports and services, and infrastructure. The diversity array of the holdings is from world’s leading retailers and port operators, to biggest infrastructure companies. The company is leading in both telecommunication networks and multimedia operations. The CK Hutchison believes in expansion and performing across the globe. The company believes in continuous innovation and meeting the demands of the consumers (CKH, 2019).
The company is operating five different businesses. This means that it is facing competition from every industry. It is necessary for the company to understand the competition level in the industry by analysing it. Porter five forces model will help the company in determining the strategic position of the company in the industry among rivals. Here is the detailed Porter five forces analysis of CK Hutchison;
Bargaining Power of Buyers
Bargaining power of the consumers for CK Hutchison is moderate to high. This is basically due to the diversification of the company in different businesses. In the telecommunication industry, the company has huge consumer base, who are less price sensitive. They prefer the good product in reasonable prices. However, in the energy sector the company has more control over the prices as compare to buyers. This is mainly because of the high switching cost for the buyers. CK as huge consumer base and build a strong brand image. CK works towards innovation and produce differentiated products to retain the consumers (Management study guide, 2019). (CKH, 2019).
Bargaining Power of Suppliers
The buying power of suppliers is a major force for the companies, as this affects the profitability of the company. Suppliers have high bargaining power when there are many buyers available for the materials they are selling. Hence, they control the prices. However, in case of CK Hutchison, the suppliers are from across the world, which weakens their power. CKH finds alternative suppliers for every product. However, in energy sector, the bargaining power of the suppliers is high, because of the national reserves limitations. CKH maintains good relationship with its suppliers, and engaged itself in many social programs (CKH, 2019).
Threats of New Entrants
There are threats from the new firms in every industry. CHK is working in five different industry and facing low level of threats. The new firms have to face difficulties while entering in the competitive industry. the requirement of high capitalisation is the main factor. The entrants have to face high barriers of entry like economies of scales are difficult to achieve. The competitors in the industry have huge consumer base. It is difficult for the new firms to grab customers of the competitors in short span of time. Moreover, the policies, rules and regulation in every industry are strict in China. Tis limits the new entrants (Martin, 2014).
Threats from the Substitute Products
Threats from the substitute products are high to moderate. However, the company is facing high threats of alternatives in energy business. As many people are looking forward for the other resources of energy like fuel, or wind energy. CHK has make deals with the Portugal government related to wind energy. The company is understanding the changing needs of the consumers and acting accordingly. This helps the company in not losing its consumers and will attract more consumers. Threats of substitutes become low when company produce more differentiated products. Thus, CKH is gaining more consumer in the industry because of its technological advancement. (CKH, 2019).
Rivalry of Existing Players
CK Hutchison is facing competition from both international markets and domestic ones. The company is having rivals in every different business. Competitors like Vanke, City development limited, Hang Lung Properties limited, etc. are producing differentiated and innovative products to engage consumers. However, CKH is now working globally and diversified its risk to different areas. The company is looking for new innovative ways for producing energy resources and retaining the customer base (Zoominfo, 2019).
References
CKH, 2019. About us; overview. [Online], Available at: https://www.ckh.com.hk/en/about/overview.php, [Accessed on: 1st December, 2019].
CKH, 2019. Energy sector of the company. [Online], Available at: https://www.ckh.com.hk/en/global/search.php?q=energy+sector, [Accessed on: 1st December, 2019].
CKH, 2019. Supply chain management. [Online], Available at: https://www.ckh.com.hk/en/esg/supplychain.php, [Accessed on: 1st December, 2019].
Management Study guide, 2019. [Online], Available at: https://www.managementstudyguide.com/porters-five-forces-analysis-of-china-mobile.htm, [Accessed on: 1st December, 2019].
Martin, 2014. Porter’s Five Forces Model | Strategy framework. [Online], Available at: https://www.cleverism.com/porters-five-forces-model-strategy-framework/, [Accessed on: 1st December, 2019].
Zoom info, 2019. CK Hutchison limited. [Online], Available at: https://www.zoominfo.com/c/ck-hutchison-holdings-limited/24057895, [Accessed on: 1st December, 2019].