Porter’s Five Forces Analysis of Reebok

Reebok was found in 1890 by Joseph Foster in the UK. It initially started with running shoes as a family business. The business shifted to the US in 1958. Today it is one of the most well-renowned brands of sports shoes. It has a very strong distribution channel with...

Porter’s Five Forces Analysis of Nivea

Nivea is one of the world’s leading manufacturers of cosmetics products. It covers almost every market segment including products for both women and me. Recently, it added products such as fairness creams, alcohol-free after shave, deodorants, body sprays and other...

Porter’s Five Forces Analysis of Nokia

Nokia is one of the largest manufacturers of cell phones in the world. It was found in Finland over 140 years ago and is currently operating in 120 countries worldwide. Although, still one of the market leaders in the mobile phones and smartphones industry, recent...

Porter’s Five Forces Model of Xerox

Xerox is a public corporation founded as a document processing company which markets, services and supports a large range of products globally to make the office environment more efficient and productive. Headquartered in Norwalk, Connecticut in USA, the company came...

Porter Five Forces Model

Michael Porter gave his famous five force model in an article in the Harvard Business Review, when he was a young associate professor. The five forces model is a very simple yet very influential tool to determine where the control lies within a business or an...

Background of Porter Five Forces Model

The Porter Five Forces model was developed by Michael Porter in 1980 in his work titled “Competitive Strategy: Techniques for Analyzing Industries and Competitors”. Since its conception, the idea has been widely used for the evaluation of an industry’s structure for...
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