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Porter’s Five Forces of Repsol S.A.

<p align&equals;"justify">Repsol S&period;A&period; is a multinational fossil fuel company&period; It was founded in 1927 and is headquartered in Madrid&comma; Spain&period; Repsol operates worldwide&comma; but its major focus is Europe&comma; the Middle East&comma; and Africa &lpar;EMEA&rpar; region &lpar;S&amp&semi;P Global Platts&comma; 2019&rpar;&period; Repsol operates in vertical integration&period; It operates through its upstream and downstream setups in the world&period; The upstream setup is used for the exploration&comma; production&comma; and sale of crude oil&period; The downstream setup is involved in refining&comma; the production&comma; and marketing of petrochemical products &lpar;Repsol&comma; 2020&rpar;&period; It also used for transportation of oil and crude oil&period; Repsol operates through its 300 companies in 40 countries&period; The majority of its companies are located in Spain&comma; The Netherlands&comma; Canada&comma; and the United States&period; Porter’s five forces model is a useful tool to identify threats and opportunities faced by Repsol in the oil and gas industry in the world&period;<&sol;p>&NewLine;<h2 align&equals;"justify">Competitive Rivalry in the Market<&sol;h2>&NewLine;<p align&equals;"justify">Repsol doesn&&num;8217&semi;t face any competition from local competitors&comma; as it controls the majority share in the local market&period; Its major competitors are ENI of Italy and B&period;P&period; Plc of Britain&period; Eni is a public company partially owned by the Italian Government&comma; that operates through its subsidiaries in the petroleum sector&comma; oil and gas exploration&semi; it posted an annual profit of &dollar;90&period;799 billion for the financial year 2019 &lpar;Fortune&comma; 2020&rpar;&period; B&period;P&period; Plc is a multinational oil and Petroleum Company bases in London&period; It is a vertically integrated company&period; It operates through its subsidiaries such as Castrol and Amoco&semi; it has an annual revenue of &dollar;303&period;73 billion in 2019 &lpar;Fortune&comma; 2020&rpar;&period; In comparison&comma; Repsol reported annual revenue of &dollar; &dollar;53&period;1 billion and a net income of &dollar;2&period;762 Billion in the financial year 2019 &lpar;Fortune&comma; 2020&rpar;&period; Considering the presence of global conglomerate in petrochemical&comma; oil and gas exploration&comma; and energy sector there is an intense competition<&sol;p>&NewLine;<h2 align&equals;"justify">Threat of Substitutes<&sol;h2>&NewLine;<p align&equals;"justify">The oil and gas industry is under pressure due to climate change activists&period; The demand for reducing carbon emission to stop climate change has damaged the earth’s ecosystem&period; Oil and gas are majorly used to produce energy&period; The world is searching for its substitute for some time now&period; Nuclear energy&comma; Hydrogen&comma; Bio-fuels&comma; and renewable energy sources are the main substitutes for producing energy&period; Wind energy is leading as a renewable energy source from sometime behind solar energy&period; In the last decade&comma; wind energy has grown by around 20 &percnt; in the last decade &lpar;Solaun&comma; K&period;&comma; &amp&semi; Cerdá&comma; E&period; 2020&rpar;&period; The developing countries are moving toward renewable resources for energy production&period; There is no real substitute available in the short term&period; In the next decade or beyond&comma; the pressure will be on the oil and gas sector&period;<&sol;p>&NewLine;<h2 align&equals;"justify">The Threat of New Entrants<&sol;h2>&NewLine;<p align&equals;"justify">The oil industry is highly regulated in the world&period; There is too many restraint to start a company in the oil and gas sector&period; The rules are set by the oil governing bodies and Government&period; OPEC is the governing body that controls the majority of oil exports in the world&period; The oil and gas explorations need huge capital investment&comma; and its sunken investment cost makes it harder for the startup to compete with established companies&period; The prices in the oil and gas industry are controlled by a few countries&comma; and it is unstable&period; It depends on the geopolitical condition of oil-producing countries&period; Considering the above-mentioned facts&comma; the threat of new entrants remains low&period;<&sol;p>&NewLine;<h2 align&equals;"justify">Bargaining Power of Buyers<&sol;h2>&NewLine;<p align&equals;"justify">The bargaining power in oil and gas is low due to the environment of this industry&period; It provides minimum leverage to the client&period; The usual customers are oil refineries&comma; international oil and gas companies&comma; and countries&period; The buyer can only exert its power if he opts out to purchase oil and gas products in bulk&period; Countries like The United States&comma; China&comma; Japan&comma; and India&period; Which is the biggest importer in the world can exert power to some extent&period; The only benefit they can get is the timely delivery of the product and the predetermined quality&period; The quality standard is known as the international oil benchmark&period;<&sol;p>&NewLine;<h2 align&equals;"justify">Bargaining Power of Supplier<&sol;h2>&NewLine;<p align&equals;"justify">The petrochemical industry is very dynamic&period; It is heavily dependent on the geopolitical situation of the region&period; Repsol is a vertically integrated company&period; It controls everything from exploration&comma; transportation to retail&period; It only requires equipment for industry&period; There is a couple of oil governing bodies in the world&period; Spanish oil producers are not part of any oil export group&period; So it doesn&&num;8217&semi;t need to comply with their oil export capacity rules&period; It Organization of Petroleum Exporting Countries &lpar;OPEC&rpar; is the intergovernmental body&comma; which has 13 member countries&comma; and 79&period;4&percnt; of all the world&&num;8217&semi;s oil reserves are located in member countries &lpar;OPEC&comma; 2019&rpar;&period; In this case&comma; the supplier doesn&&num;8217&semi;t hold any major power against Repsol&period;<&sol;p>&NewLine;<h2 align&equals;"justify">References<&sol;h2>&NewLine;<p align&equals;"left">S&amp&semi;P Global Platts&period; &lpar;2020&rpar;&period; Top 250 global energy companies&period; Available at&colon; https&colon;&sol;&sol;top250&period;platts&period;com&sol;Top250Companies&sol;42<br &sol;>&NewLine;Repsol&period; &lpar;2020&rpar;&period; About us&period; Available at&colon; https&colon;&sol;&sol;www&period;repsol&period;com&sol;en&sol;about-us&sol;what-we-do&sol;index&period;cshtml<&sol;p>&NewLine;<p align&equals;"left">Fortune 500 Global&period; &lpar;2020&rpar;&period; ENI&period; Available at&colon; https&colon;&sol;&sol;fortune&period;com&sol;global500&sol;2019&sol;eni&sol;<br &sol;>&NewLine;Fortune 500 Global&period; &lpar;2020&rpar;&period; B&period;P&period; Available at&colon; https&colon;&sol;&sol;fortune&period;com&sol;global500&sol;2019&sol;bp&sol;<br &sol;>&NewLine;Fortune 500 Global&period; &lpar;2020&rpar;&period; Repsol&period; Available at&colon; https&colon;&sol;&sol;fortune&period;com&sol;global500&sol;2019&sol;repsol&sol;<&sol;p>&NewLine;<p align&equals;"left">Solaun&comma; K&period;&comma; &amp&semi; Cerdá&comma; E&period; &lpar;2020&rpar;&period; Impacts of climate change on wind energy power–Four wind farms in Spain&period; Renewable energy&comma; 145&comma; 1306-1316&period;<br &sol;>&NewLine;OPEC&period; &lpar;2019&rpar;&period; Data&sol;Graphs&period; Available at&colon; https&colon;&sol;&sol;www&period;opec&period;org&sol;opec&lowbar;web&sol;en&sol;data&lowbar;graphs&sol;330&period;htm<&sol;p>&NewLine;

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